Call for chapters for The Routledge Handbook of Wine Tourism
The present Handbook is therefore conceptualized to provide essential understanding, segmentation, and profiling of markets; consumer behavior; marketing implications, and technological interface to the wine tourism industry. It will also offer recommendations for wine tourism business operators, customers, and destinations to enable them to create, manage, and market wine tourism experiences successfully. This Handbook will also offer theoretical and practical evidence to address the challenges and seize the opportunities in the arena of wine tourism. Therefore, the proposed Handbook aims to provide the updated comprehensive volume to give conceptual, theoretical, and applied advancements concerning wine tourism. The Handbook will not merely be a collection of papers or case studies. Each chapter will seek to contribute to the conceptual understanding of one or more aspects of the topic, supported by a range of suitable examples from global wine tourism contexts.
I welcome contributions from researchers, scholars, and practitioners who are working in different verticals of wine tourism.
Complete details and author guidelines will be sent to the contributors on acceptance of the chapter proposal.
Dr. Saurabh Kumar Dixit
Associate Professor and Head,
Department of Tourism & Hotel Management,
North-Eastern Hill University, Shillong - 793022 (INDIA)
Tel: +919436565964 (M), +917005690748 (M)