Call for chapters for The Routledge Handbook of Wine Tourism

The present Handbook is therefore conceptualized to provide essential understanding, segmentation, and profiling of markets; consumer behavior; marketing implications, and technological interface to the wine tourism industry. It will also offer recommendations for wine tourism business operators, customers, and destinations to enable them to create, manage, and market wine tourism experiences successfully. This Handbook will also offer theoretical and practical evidence to address the challenges and seize the opportunities in the arena of wine tourism. Therefore, the proposed Handbook aims to provide the updated comprehensive volume to give conceptual, theoretical, and applied advancements concerning wine tourism. The Handbook will not merely be a collection of papers or case studies. Each chapter will seek to contribute to the conceptual understanding of one or more aspects of the topic, supported by a range of suitable examples from global wine tourism contexts.

I welcome contributions from researchers, scholars, and practitioners who are working in different verticals of wine tourism.

Researchers and practitioners who wish to contribute a chapter, are requested to send a proposal / brief abstract in about 400 words highlighting the theme, aim, and research objectives of the chapter. Prospective contributors are also requested to send a brief author’s biography of no more than 100 words to the editor at This email address is being protected from spambots. You need JavaScript enabled to view it. by September 25, 2020.

Complete details and author guidelines will be sent to the contributors on acceptance of the chapter proposal.

With Regards,

Dr. Saurabh Kumar Dixit

Associate Professor and Head,
Department of Tourism & Hotel Management, 
North-Eastern Hill University, Shillong - 793022 (INDIA) 
Tel: +919436565964 (M), +917005690748 (M)

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.
Associate Editor (Hospitality and Tourism Management) Journal of Global Scholars of Marketing Science: Bridging Asia and the World (JGSMS)
Recent Publications: 
Forthcoming Publications: 
1. Tourism in Asian Cities to be published from the Routledge Publications, UK on November 1, 2020.
2. The Emerald Handbook of Luxury Management for Hospitality and Tourism to be published from the Emerald Publishing, UK in 2021.
1. The Routledge Handbook of Wine Tourism to be published from the Routledge Publications, UK in late 2021.
Guest Editor: