Special Issue

Asia Pacific Journal of Tourism Research


Where to from here? COVID 19 and the future of tourism

The COVID-19 pandemic has sent shock waves throughout the global tourism industry. Tourism effectively ceased for the better part of 2020 and recovery is likely to be slow as destinations and tourism stakeholders strive to make sense of what has been and what lies ahead. Both source markets and destinations have been affected by COVID-19, resulting in border closures and long quarantine times for those who are willing to travel. More than that, for the first time at a global scale, most potential tourists see travel as seen as being unsafe regardless of the destination.

At present, no one knows what the future will bring to tourism. Some people feel travel will be changed fundamentally once the crisis is over. Many people have expressed hope that we will move to a more sustainable type of tourism. Others, though, feel that once the crisis ends, there will be a rapid rebound of tourism and it will be business as usual.

This special issue of APJTR aims to shed light on what the future holds for tourism as we continue to live with and recover from the challenges faced by our industry due to COVID-19. Possible topics might include, but are not limited to:

  • The ‘new normal’ for tourism
  • Consumer research that examines future travel behaviour, including but not limited to; decision heuristics, choice preferences and the evaluation and mitigation of risk
  • Destination resilience in the face of a changed tourism sector
  • Changes in travel patterns and the emergence of domestic tourism as the driver of tourism growth
  • Future implications for policy, planning, destination branding and marketing communications
  • Travel bubbles and their effect on tourism growth
  • The impact of COVID on the future of tourism education
  • Adaptation strategies for the tourism system, including transport, accommodation, attractions, etc.
  • Ethical and social justice issues relating to COVID-19 and tourism.
  • New sustainability and post-COVID-19 tourism
  • The role and necessity of digital transformation for the tourism industry and related sectors
  • Case studies on innovations and technological advancements that will enable the recovery process


Criteria for Acceptance

Papers of up between 6000 and 10,000 words inclusive are solicited. Each paper will be blind reviewed by at least two referees. Papers will be considered, based on the quality of research, relevance to the themes identified in the special issue and application of research to industry, policy makers and the expansion of academic knowledge.


Submission Guidelines


Two options exist:

-        Extended abstracts of no more than 1,200 words are to be submitted to be submitted by Dec 15, 2020.

-        Full papers of between 6000 and 10,000 words are to be submitted by Mar 31, 2021.