Call for Book Chapters

Tourism & Millennials’: A New-Fangled Trend for Tourism Industry

(Apple Academic Press- CRC Press & Taylor & Francis Group)

Editor: - Dr. Sandeep Kumar Walia

Associate Professor and Head of Department, School of Hotel Management and Tourism at Lovely Professional University, Jalandhar, Punjab, India. Email: - This email address is being protected from spambots. You need JavaScript enabled to view it.


The Rationale for the Publication:

The United Nations World Tourism Organization (UNWTO) statistics revealed that the international tourist arrivals reached 1.4 billion during the year 2018, which happened two years ahead of the projected forecasts. The millennial and Gen Y are the key driving forces behind it and their aspirations are constantly evolving with the passage of time. Millennials are very distinct from other older generations because they have different aspirations and expectations for tourism industry. They demand unforgettable memories, experiences and activities over substantial/material goods. This has led to the evolution of what many researchers call the experience economy. The young customers, also known as Millennials, are predicted to be the travelers of the upcoming age (Monaco 2018). But, as the number of millennial travelers is increasing, the travel industry also needs to adapt and change to meet their travel needs and demands. Millennial travelers are seeking for local experiences in terms of cultural, natural, artistic, spirituality and culinary experiences etc. They want to experience how local spend their time as being engaged in their daily activities. For Millennials, travelling is no more a trip planned in advance to relax and enjoy. It is like adventures which can happen anytime, at any moment, usually on weekends or a span of few days. They repeatedly take trips many times in a year as they have several reasons behind taking these trips. Millennials’ see their family, friends, colleagues and favorite influencers post pictures and videos of places they are visiting. A Millennial might hesitate with luxurious modes of transportation as they are costly, but if the transportation is affordable, the trip is on a go. In addition, companies like Airbnb and Couchsurfing offers cheap options for accommodation to the Millennials anywhere in the world. This gives millennials the opportunity to interact with the locals. Social media websites like Facebook allows Millennials to stay in touch with friends, parents and host community. Moreover, Google maps provide them directions in foreign countries. What needs to be seen is that post the pandemic; will the millennial generation take the tourism numbers to their peak? With the help of technology, both Gen Y and Z generations have understood the necessity of travel for an enriched life. Seeing the world is extremely important to them and the COVID-19 pandemic has put a brake on their future travel plans. The “Deloitte Global Millennial Survey” (2019) revealed that “seeing/traveling the world” is their key priority. Millennials are patiently waiting for the first chance they get to start travelling again after the lockdowns or the travel bans are lifted and this will help in revival of the travel and tourism industry. As travel providers continue to adapt to current situations it is important to understand the millennials and their expectations.

The purpose of this book is to bring together high-quality chapters that focus on new knowledge and understanding on the prevalent ongoing debates on the role and importance of Millennials’ in tourism and their power to influence and reshape the future of tourism industry. To contribute in this respect, this edited book, aims to offer an all-embracing collection of papers regarding the trends, concerns, challenges and debates on “millennials and tourism” in the global tourism industry. Research papers with new viewpoints and approaches for traditional models and theories, as well as new qualitative, quantitative and mix methodologies are welcome.

As an edited book, it will add on new research, facts and information with high quality contributions from academicians, practitioners and researchers around the globe. This book will to help to understand and analyze the ongoing debates on Millennials and their importance in tourism industry across the globe and also will act as a pathway for tourism industry to revive in future. The intended audience for the book is the researchers, practitioners, academicians and scholars who are intrigued in the widespread rising relevance of Millennials in the tourism industry, especially during the current pandemic situation. The book provides a dialogue for an academic discussion in order to stir the conversations on relevant and popular topics of debate in this perspective. The book will benefit graduates, post graduates, research scholars, social workers and those who are involved in the tourism industry.


Detailed Synopsis and Table of Contents:

The present book shall fulfill the research gap by commissioning the volume comprising of contributions organized on both practical and academic approaches. The underlying idea is to publish an edited volume of a global standard, with contributors from all across the world. The book would be classified into the following four parts / sections and would tentatively contain 15-20 Chapters. The book is commissioned with Apple Academic Press­- CRC Press & Taylor & Francis Group.

Section-1. Millennial Travel: Tourism Trends of Generation Y

Section-2. Socio-Cultural Aspects of Millennial Travelers

Section-3. Spiritual & Sustainable Tourism: Debates and Challenges

Section-4. Transitioning Travel to the Millennial Market

Section-5. Future of Tourism: The Millennial Perspectives


Detailed Outline of Indicative Book Chapters  

Chapter No.

Indicative Chapter Titles

Part 1

Millennial Travel: Tourism Trends of Generation Y


Millennials: Building Life Experiences


Off-the-beaten-track Tourism


Alternative Accommodation: Opportunities and Bafflements


Fully Digital Tourism: Rise of Tech-Savvy Generation


Looking Beyond the Millennial Generation


Individualistic Approach of Millennial Travelers


A Critical Look at Travel Behavior of Millennials


Personalization and Collaborations in Tourism Industry

Part 2

Socio-Cultural Aspects of Millennial Travelers


The Rise of the Young Asian Travelers


Millennials: The Social Generation


Millennials as Consumers: Their Life Choices and Experiences


Who Are Millennials?: Research Perspectives


Emphasis on Local/Cultural Aspects


LGBT Travel and Millennials


Associations between Voluntourism and Millennials


Tourism as A Pathway for Socializing

Part 3

Spiritual & Sustainable Tourism: Debates and Challenges


Learning through Spiritual Tourism


Relationships between Spirituality and Millennials


Novel Sustainable Tourism Debates: Global Perspectives


Millennials Responding to the Global Climate Concerns


Millennial’s Contribution towards Conservation of Nature


Wildlife Preservation Through Responsible Tourism


Authenticity, Fulfillment and Sustainability.


Green is the way to go: Reducing Carbon-Footprint

Part 4

Transitioning Travel to The Millennial Market


Making the Travel Industry Millennial-proof


Complex Behavior of Millennial Travelers: Industry Perspective


Women Traveler as an Emerging Millennial Market Segment


Identifying Target Clusters for Millennial Tourism


Understanding Millennials’ Tourism Experience


Going Online to Attract Millennial Travelers


Exploring International Locations Over Domestic Destinations


Handling Increased Influx through Governmental Regulations

Part 5

Future of Tourism: The Millennial Perspectives


Paving the Way for Past and Future Generations


Getting on the Millennial Map


The New millennial Travel Age


Generation Z and Its own New Micro-Trends


Futuristic Insights on Millennial Travel Behavior


Strategic Approaches to Stepping out of the Crowd


Understanding the Evolving ‘Millennial-Mindset’


The Future of Tourism Post COVID-19


Proposal Submission Procedure:

Researchers and practitioners who wish to contribute a chapter, are requested to send a proposal / abstract up to 400 words highlighting the theme, aim, and objectives of the chapter. Prospective contributors are also requested to send a brief author's biography of no more than 100words to the editor at This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it. by 15th November 2020. Complete details and author guidelines will be sent to the contributors on acceptance of the chapter proposal.

Key Dates: 

  • Submission of the chapter proposal / abstract deadline: 15thNovember 2020
  • Review and acceptance/rejection of proposal: 30th November 2020
  • Submission of the first version of the manuscript: 20thFebruary 2021
  • Reviewers Comments:20thMarch 2021
  • Final Submissions after incorporating reviewer’s comments:15thApril 2021
  • Final Submission to the Publisher: 30thMay 2021  


Deloitte. (2019). The Deloitte Global Millennial Survey 2019: Societal Discord and Technological Transformation Create a ‘Generation Disrupted’.

Monaco, S. (2018). Tourism and the new generations: emerging trends and social implications in

Italy. Journal of Tourism Futures.

UNWTO, O. (2018). Tourism Highlights: 2018 Edition. International Tourism Trends 2017.


The detailed information can be accessed on the following link:-