Call for Papers and Artwork For 6th Place Branding Conference


This is the first call for contributions to the sixth Annual Conference of the International Place Branding Association (IPBA): Hosted by the Institut de Management Public et Gouvernance Territoriale, Aix-en-Provence, France.

Please find the pdf with themes, publication plan, submission guidelines and key dates here (

We invite research papers, doctoral colloquium presentations, practitioner case-studies and artwork. The conference aims to bring together scholars, practitioners and students of place branding and related fields (nation branding, public diplomacy, city branding, country branding, destination branding). The conference will host a valuable discussion around this fascinating cutting edge intersection of marketing, tourism, economic development, events organisation, heritage management, spatial design, public diplomacy and human geography.


Aix-en-Provence: October 12-14, 2022     

Venue: Institut de Management Public et Gouvernance Territoriale



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Submission of abstracts / full papers / cases /presentations / artwork deadline    June 5

Feedback to authors    July 15

Resubmission of papers / cases / artwork deadline    August 15

Early Bird Registration closing date    August 15

Registration closing date    September 15