ISSN (Print): 1096-3480

ISSN (Online): 1557-7554



Special Issue on:

Responsible Tourism and Hospitality



Guest Editors


Anna Mattila, PhD

School of Hospitality Management,

Penn State University, USA


Lisa Gao, PhD

School of Hotel and Tourism Management,

The Hong Kong Polytechnic University, Hong Kong


Luisa Andreu, PhD

Department of Marketing and Marketing Research,

University of Valencia, Spain



"Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities" - UNWTO (2015)


Aims and Objectives

Amid the environmental, economic, and socio-cultural growth of tourism development, sustainability has become a key concern for all the stakeholders of society. In the UNWTO’s 2030 Agenda for Sustainable Development and the Sustainable Development Goals, ending extreme poverty, fighting inequality and injustice, and fixing climate change are the key themes. As one of the largest and fastest-growing economic sectors in the world, tourism has grown at all levels through job creation, agricultural productivity spur, health care provision, pollution control, environmental conservation, and responsible consumption and production.


Recent research shows that sustainable tourism development enhances the prosperity of tourism destinations (Falatoonitoosi et al., 2021); environmental management is beneficial to lodging firms’ financial performance (Yeon et al., 2021); and properly designed marketing tools can increase customer engagement in prosocial initiatives (Gao et al., 2020) and encourage pro-environmental behavior (Wu et al., 2021). In addition, previous research suggests that online reviews of responsible tourism destinations are rated high in perceived helpfulness, perceived influence, and brand equity (Bigné et al., 2020). Given the impacts of the environmental, societal, and regulatory initiatives in the tourism and hospitality industry, this special issue of JHTR seeks to bring together a wide range of research to assess and illuminate how responsible tourism and hospitality industry contributes to the welfare and sustainability of the world.


Subject Coverage

The focus of this special issue is on “responsible” initiatives that emphasize the impact of marketing, consumer behavior, accounting and finance, strategy, human resources, technology, supply chain, food and beverage, planning and design on the tourism and hospitality industry. In line with the guiding editorial principles of JHTR, we expect to publish Innovative, Meaningful, Practically relevant, Academically rigorous, Cross-disciplinary, and Theory-focused research using a variety of methods such as quantitative, qualitative, or mixed-method/multi-method. In particular, this special issue seeks systematic literature syntheses, meta analyses, seminal theory-building efforts, scale development and validation studies, or innovative research designs that relate to the responsibility of the hospitality and tourism industry. The topics include but are not limited to:

  • Sustainable/green/cause-related marketing in tourism and hospitality
  • Consumer ethical behavior in tourism and hospitality
  • Carbon offsetting and carbon neutrality in tourism and hospitality
  • Green finance in tourism and hospitality
  • Corporate social responsible strategies in tourism and hospitality
  • Ethical leadership and ethical human resource management in tourism and hospitality
  • Environmental/green/clean technology in tourism and hospitality
  • Sustainable supply chain in tourism and hospitality
  • Green practices in food and beverage management
  • Sustainable planning and design in tourism and hospitality

These topics offer a guide to research that would be a good fit for the special issue. Other interpretations, research questions, and approaches are welcome. The Special Issue Editors are happy to address questions from authors about topic fit. This special issue is designed to stimulate scholarship regarding responsible initiatives in the field of tourism and hospitality that contribute to the sustainable development of the industry.


Timeline and Submission Procedure

All submitted manuscripts will be assessed by the guest editors who determine suitability for review at JHTR. The review process is double-anonymized.

  • Full paper submissions: August 2022
  • Revisions and decisions: September 2022 – December 2022      
  • Publication: in 2023

Manuscripts should be submitted via SAGE’s Manuscript Central at

Please submit the paper under type “Responsible Tourism and Hospitality”.

Submission Guidelines can be found at



  • Bigné, E., Zanfardini, M., & Andreu, L. (2020). How online reviews of destination responsibility influence tourists’ evaluations: An exploratory study of mountain tourism. Journal of Sustainable Tourism28(5), 686-704.
  • Falatoonitoosi, E., Schaffer, V., & Kerr, D. (2021). Does sustainable tourism development enhance Destination prosperity? Journal of Hospitality & Tourism Research, 1096348020988328.
  • Gao, Y., Wu, L., Shin, J., & Mattila, A. S. (2020). Visual design, message content, and benefit type: the case of a cause-related marketing campaign. Journal of Hospitality & Tourism Research44(5), 761-779.
  • United Nations World Tourism Organization (UNWTO). (2015). Tourism in the 2030 Agenda. Available at: [Retrieved March 20, 2022].
  • Wu, J. S., Font, X., & Liu, J. (2021). The elusive impact of pro-environmental intention on holiday on pro-environmental behaviour at home. Tourism Management, 85, 104283.
  • Yeon, J., Lee, S., Jolly, P. M., & Mattila, A. S. (2021). The impact of environmental management on firm performance in the US lodging REITs: The moderating role of outside board of directors. Tourism Economics, 13548166211059075.