Rosanna Leung (Doshisha University, This email address is being protected from spambots. You need JavaScript enabled to view it.)

   Dimitrios Buhalis (Bournemouth University, This email address is being protected from spambots. You need JavaScript enabled to view it.)

   Hsuan Hsu (Fu Jen Catholic University, This email address is being protected from spambots. You need JavaScript enabled to view it.)

   Peter O’Connor (University of South Australia, This email address is being protected from spambots. You need JavaScript enabled to view it.)

Important Dates

Chapter Proposal Submission Deadline: 31st December 2022
Proposal Acceptance Notification:           31st January 2023
Full Chapter Submission Deadline:          31st August 2023

Aim and Scope of the book

Smartness has been discussed for more than a decade; however, the definition of smart and smart hospitality is still unclear and lots of debates are ongoing among academia. In addition, many industry practitioners perceived service automation, technology adoption, or robotic services as “smart”, and hotels that implemented various technologies are smart hotels. The concept of “smartness” refers to the integration of networked organisations and smart features that engage in interoperable and interconnected systems to simplify and automate daily activities and do add value throughout the ecosystem for all stakeholders. This book aims to enlarge the understanding of smart hospitality and provide recommendations for more comprehensive, effective, and efficient ideas on service operations, management decisions, customer experience co-creation and future challenges moving toward smart.

We would like to invite authors from different technical and hospitality service disciplines to address various aspects of the smart service in micro- and macro-level perspectives, including but not limited to customer services, marketing, hospitality operations management, strategic management, decision support, and macro-level interconnection and interoperations. We also looking for authors to deliver information on smart hospitality infrastructure which provides the foundation of technical knowledge for non-technical readers that allow them to explore the potential of smart hospitality service. From the real-life examples included, readers could receive a comprehensive view of smart infrastructure and the automation and interoperations among stakeholders. This book will link the industry and academia on smart hospitality by creating solutions and innovations to contribute to the industry, highlighting the future challenges of smart hospitality and providing a future research agenda for early career researchers.

The book chapter should NOT focus on technology and its application but on how the technology interconnected and interoperable with other platforms, technologies, and stakeholders. Explain how external data could improve the efficiency and effectiveness of the technologies, identify the current limitations, and provide recommendations on future research. Target readers are PhD candidates and researchers who are looking for research ideas on smart hospitality. This book will be produced as part of the peer-reviewed book series by Edward Elgar:

If you are interested to contribute to this book, please email a 500 words proposal to Dr Rosanna Leung at This email address is being protected from spambots. You need JavaScript enabled to view it. before 31st December 2022. If accepted, full papers with 5,000 – 6,000 words are due by 31st of August 2023. Each contribution must be original and unpublished work, not submitted for publication elsewhere.

Indicative Table of Content


Table of Content

What is Smartness and Smart Hospitality?

1.  Smart Hospitality – A Strategic Perspective (Including interaction and effect on stakeholders) .   


2.     Smart Hospitality Infrastructure, Drivers, and Enablers

Data – the lifeblood of Smart Hospitality

3. The role of Big Data     

a.       Communication Protocol and Standards


4.       The Challenges of Big Data

a.       Data Sharing and Ownership

b.       Data Security and Privacy

Smartness and the Customer experience

5.       Smartness and the Hospitality Customer Journey


6.       Smartness and the Human -Technology Interaction


7.       XR and their interface with Smart Hospitality

Smartness and the Hospitality Value Chain

8.      Optimizing Hotels and Restaurants Operations using Smart Hospitality


9.     Optimizing Meetings and Events Operations using Smart Hospitality


10.   Meta-morphing Marketing


11.   Smartness and the Hospitality Supply Chain (Procurement & Inventory Control)


12.   Distribution Channels and Revenue Management

Smartness and the Hospitality Value Chain

13.   Human Resource / Talent Management


14.   Smartness – the implications for firm Finance


15.   Hospitality technology and Smartness

Future Smart Hospitality Challenges

16.   Overcoming the Barriers to Smart Hospitality implementation


17.   Service Transformation and the Re-engineering of Hospitality Operations


18.   Implications of Smart Hospitality for Employee skills and competencies


19.   Sustainability and Smart Hospitality


20.   Smart Building and their implications for Hospitality

a.    Internal: Dynamic room layout and autonomous furniture

b.    External: Adaptive design and responsive facade systems


21.   Smart Hospitality and the Metaverse