ISSN (Print): 1096-3480

ISSN (Online): 1557-7554


Special Issue on:

"Above and Beyond: Advancing the Power of Experiences in Hospitality and Tourism”

Guest Editors

  • Laurie Wu, Ph.D., Department of Tourism and Hospitality Management, Temple University, USA
  • Alei Fan, Ph.D., White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management, Purdue University, USA
  • Yuansi Hou, Ph.D., Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Macau, China
  • Wei Wei, Ph.D., Rosen College of Hospitality Management, University of Central Florida, USA

Aims and Objectives

Experience is at the core of the hospitality and tourism world.  Compared with material consumption, experiential consumption can better connect people, nurture relationships, and cultivate wellness (Gilovich & Gallo, 2020; Weingarten & Goodman, 2021).  Among all industries, hospitality and tourism are the leading forces in crafting memorable experiences (de Freitas Coelho et al., 2018; Kim & Chen, 2019; Wang, Hou, & Chen, 2021).  This dedication to experiential excellence has propelled an impeccable wave of innovations in the global hospitality and tourism industry amid a most devastating pandemic. 

Despite the practical fervors, the extant body of hospitality and tourism literature needs theoretical advancement to holistically invigorate our understanding of experience.  At the individual level, the explosive wave of innovations in the past decades has fundamentally changed the way consumers and service providers approach, perceive, engage in, and recollect experiences, regardless of such experiences being physical or mediated (He et al., 2021; Hou, Zhang, & Li, 2021; Khan, 2020; Wu et al., 2021). At the interactional level, the moving social-cultural trends and technological advancements have reshaped the way people share, interact, and co-create experiences (Mkono & Tribe, 2017; Nusair, 2020; Wu et al., 2021). Across the globe, hospitality and tourism organizations need practical guidance and solutions to develop experience-oriented organizational culture, design value-orchestrating service experiences, and leverage experiences to transform individuals and communities within and beyond their eco-systems.

Against such a grand backdrop, we propose this current special issue to encourage global scholarship to attend to the contemporary innovations, trends, issues, and challenges revolving around various forms of hospitality and tourism experiences.             

Subject Coverage

The focus of this special issue is to seek scholarly submissions examining experience-related research topics from various perspectives including, but not limited to, marketing, consumer behavior, accounting and finance, strategy, human resources, technology, supply chain, food and beverage, and planning and design for the tourism and hospitality industry. In line with the guiding editorial principles of JHTR, we expect to publish Innovative, Meaningful, Practically relevant, Academically rigorous, Cross-disciplinary, and Theory-focused research using a variety of methods such as quantitative, qualitative, or mixed-method/multi-method. In particular, this special issue seeks systematic literature syntheses, meta-analyses, seminal theory-building efforts, scale development and validation studies, or innovative research designs that relate to hospitality and tourism experiences:

  • Experience and innovations in the hospitality and tourism industry
  • Experience economy and its intersection with consumer perceptions, behaviors, and culture shifts
  • Experiential marketing and promotions in hospitality and tourism
  • Experience management, experience co-creation, and service interactions
  • Experience of employees, managers, and service providers in the tourism and hospitality industry
  • Experience design, service process design, and servicescape effects on customers and service providers in the hospitality and tourism industry
  • Experiential power and its transformational impact in creating uplifting changes for individuals, communities, and societies
  • Experience capital of hospitality and tourism organizations                    

Timeline and Submission Procedure

All submitted manuscripts will be assessed by the guest editors who will determine suitability for review at JHTR. The review process is double-anonymized.

  • Full paper submissions: March 31, 2023
  • Revisions and decisions: March 2023 - September 2023
  • Publication: End of 2023

Manuscripts should be submitted via SAGE’s Manuscript Central at Please submit the paper under “Special Issue: Hospitality & Tourism Experience.” Submission Guidelines can be found on our SAGE homepage.

JHTR will accelerate publishing for this critical and timely special issue. Accepted papers will immediately be published OnlineFirst where they will be assigned a date and permanent DOI. They can be accessed and cited before the full special issue is finalized. Once all papers for the special issue are published OnlineFirst, the special issue collection will be added to the table of contents (as a featured section) of the next regular issue. The published papers will remain online, and they will have a complete citation including volume, issue, and page numbers.


de Freitas Coelho, M., de Sevilha Gosling, M., & de Almeida, A. S. A. (2018). Tourism experiences: Core processes of memorable trips. Journal of Hospitality and Tourism Management37, 11-22.

Gilovich, T., & Gallo, I. (2020). Consumers’ pursuit of material and experiential purchases: A review. Consumer Psychology Review3(1), 20-33.

He, M., Liu, B., & Li, Y. (2021). Tourist inspiration: How the wellness tourism experience inspires tourist engagement. Journal of Hospitality & Tourism Research, 10963480211026376.

Hou, Y.S., Zhang, K., & Li, G (2021). Service robots or human staff: How social crowding shapes tourist preferences. Tourism Management83, 104242.

Khan, M. A. (2020). Technological disruptions in restaurant services: Impact of innovations and delivery services. Journal of Hospitality & Tourism Research44(5), 715-732.

Kim, H. & Chen, J. S. (2019). The memorable travel experience and its reminiscence functions. Journal of Travel Research58(4), 637–649.

Mkono, M., & Tribe, J. (2017). Beyond reviewing: Uncovering the multiple roles of tourism social media users. Journal of Travel Research56(3), 287-298.

Nusair, K. (2020). Developing a comprehensive life cycle framework for social media research in hospitality and tourism: a bibliometric method 2002-2018. International Journal of Contemporary Hospitality Management.

Raj, P., Raman, A. C., & Subramanian, H. (2022). Cognitive Internet of Things: Enabling Technologies, Platforms, and Use Cases. CRC Press.

Tasci, A. D., & Godovykh, M. (2021). An empirical modeling of transformation process through trip experiences. Tourism Management86, 104332.

Wang, L., Hou, Y., & Chen, Z. (2021). Are rich and diverse emotions beneficial? The impact of emodiversity on tourists’ experiences. Journal of Travel Research60(5), 1085-1103.

Wei, W., Zheng, Y., Zhang, L., & Line, N. (2021). Leveraging customer-to-customer interactions to create immersive and memorable theme park experiences. Journal of Hospitality and Tourism Insights, (ahead-of-print).

Weingarten, E., & Goodman, J. K. (2021). Re-examining the experiential advantage in consumption: A meta-analysis and review. Journal of Consumer Research47(6), 855-877.

Wu, L., Fan, A., He, Z., & Her, E. (2021). To partner with human or robot? Designing service coproduction processes for willingness to pay more. Journal of Hospitality & Tourism Research, 10963480211025594.

Wu, L., Fan, A., Yang, Y., & He, Z. (2021). Robotic involvement in the service encounter: a value-centric experience framework and empirical validation. Journal of Service Management32(5), 783-812.

Zhang, L., Wei, W., Yu, H., Olson, E., & Sharma, A. (Upcoming). Transformation of consumer expectations for wellbeing in hospitality: A systems framework. Journal of Hospitality and Tourism Research.