This book will provide a new insight for ongoing research on the importance of the extended realities (XR) of Virtual and Augmented Reality (VR and AR) in the business environments. This book aims to unpack the new issues and trends in the Metaverse marketing and business opportunities from consumers, service providers and businesses perspectives. The book will serve as:

• main reference point for Metaverse marketing and business opportunities
• researchers, scholars, students and practitioners
• state-of-art knowledge depository on marketing management, entrepreneurship, tourism and mainstream management studies from a contemporary perspective within the Metaverse