Call for Papers 

Strategic Change journal 

Special Issue:

Technology Enabled Experiences and Competitiveness in Hospitality


The special issue is supported by the International Conference (THE INC 2024) “Technology Enabled Competitiveness and Experiences in Tourism, Hospitality and Events”, which is the official conference of ATHENA (Association of Tourism Hospitality and Events Networks in Academia), and will be held from 5th till 7th June 2024 in Amsterdam, Netherlands.

Guest Editors

Dr. Eleni Michopoulou, University of Derby, United Kingdom

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Prof. Nikolaos Pappas, University of Sunderland, United Kingdom 

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Prof. Jeroen Oskam, HotelSchool The Hague, Netherlands 

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Strategic change is closely related with technology enabled competitiveness and experiences, whilst any strategic decision-making needs to take under consideration those aspects. In recent years, several studies have been dedicated to hospitality-related technological aspects, often under the prism of experience design, strategic thinking and interaction, or focusing on the artificial intelligence and robots. However, those studies have only just began to explore the underpinning strategic principles and aspects of the contribution of technology in business competitiveness and the formulation of consumer experiences. Moreover, the theoretical and applied aspects of technology in the hospitality need to be approached from a multidisciplinary point of view, to enable a better understanding of the internal and external dynamics that affect their strategic change, evolution and development.

Consumer experience in tourism and hospitality enterprises is now more important than ever as the sector has become globalised, reached maturity and became highly competitive. The pathway to success (or failure) lies on the competitiveness of enterprises and the overall customer experience and its subsequent satisfaction, which heavily depends on the technological aspects and advancements, since both individuals and societies are increasingly technologically dependent. Therefore, an SI pertaining to technology enabled competitiveness and experiences in hospitality will be highly relevant to both, industry and academia. 

This special issue welcomes theoretical, empirical, experimental, and case study research contributions. These contributions should clearly address the theoretical and practical implications of the research in reference. Both conceptual and empirical work are welcome. The hospitality-related technology enabled competitiveness and experiences can be viewed under a variety of prisms, including but not limited to: 

  • Smart hospitality / cities / destinations / infrastructure
  • Mobile technologies and applications
  • Voice search and voice control
  • Augmented (AR), Virtual (VR) and Mixed Realities (XR),
  • Metaverse
  • Robotics and automation
  • Artificial Intelligence and chatbots
  • Internet of Things
  • Data Management and Big Data
  • Emerging and innovative research methods and methodologies
  • Sharing/gig economy, collaborative consumption, value co-creation
  • ICTs, and social media and virtual assistants
  • Hospitality strategies through technological advancements
  • Strategic change and information technology in hospitality
  • NFTs and blockchain
  • Recognition technologies

Review Process

Each paper submitted for publication consideration is subjected to the standard review process designated by the Strategic Change journal. Based on the recommendations of the reviewers, the Editor-in-chief along with the guest editors will decide whether particular submissions will be accepted, revised or rejected.

Submission Guidelines

Please submit the papers to the journal’s online platform at the Special Issue Theme: Technology Enabled Competitiveness and Experiences in Hospitality.

 Full Paper Submission Deadline: Sunday, 16th March 2024.

Expected Publication Date: Mid or end of 2025.

Note: Please be advised that the review process will start after the submission deadline.

All papers should follow the submission guidelines of the Strategic Change journal. For more information please visit: Strategic Change journal.